Easy booking of your programmatic sponsorship campaign

As a sponsor, you can target the club’s fans and use sports fan data to generate leads, sign-ups, sales, etc. Thanks to the Fan Engagement Factor, you will gain 3-8 times higher relevance, a sharp and precise audience and much greater preference among the target group.


The key to activating the fan engagement factor and converting sports fans into customers is to capture sports fan data and combine it with segmentation. At STEP, we are experts in both areas.

Here’s how, in 6 easy STEPs, we help sponsors convert fans into customers using data:

  1. STEP Sport & Entertainment collects sports fan data from clubs/leagues/associations. The sports fan data includes a wide variety of data segments
  2. A sponsor can target fans segmented by age, income, car, occupation, etc.
  3. STEP assists the sports clubs to ensure that sponsors have access to relevant fan data and makes the data visual and tangible by identifying patterns so that archetypes will emerge
  4. Book a campaign with a budget and define your creative ads (screens/banners)
  5. Start your campaign and strengthen the connection with your fans
  6. Use PowerBi to manage your campaign every day – CPM, CTR, etc.

A digital sponsorship campaign can be activated both on the club’s website and on all 3rd part commercial sites

Steen Leth-JørgensenHead of Sport & Entertainment+45 20 20 13 70stele@step-se.comlinkedin

Want to know more?

Then get in touch with Steen. He has worked with sponsorships (sports, culture and NGOs), analysis, activation and TV / media rights for +30 years in the Danish, European and global market. If you get hold of a friendly and calm man, you know you’ve gotten hold of the right Steen.