Connecting fans and sponsors with the Sport and Entertainment industry!
Sport & Entertainment is a world full of content. We’re here to help you turn that content into profit.
About 70 % of global advertising turnover stems from digital and social media. And that’s a lot! But when it comes to digital income, the Sport & Entertainment industry is lagging compared to the rest of the media industry. This is in contradiction to the huge amount of content produced by Sports and Entertainment publishers every day.
That is why we have developed a programmatic sponsorship platform (SportsDMP) that helps you turn the revenue stream around. We want the publishers to be rewarded for their content. Not the big tech industry.
Because as we say…
Digital content should create digital income!
Learn more about us
Fan Engagement Factor
Sport club fans are in the market. Reach them through data insight.
Whether you’re are a fan of a football club – or any sport club – you will undoubtedly be more positive towards the sponsors of your team. This is what we call the fan engagement factor. Get to know more about how we can strengthen your relationship with your fans – and increase income here.
Digital segmentation
You have your segmentation covered. We have the data to improve it.
STEP Sport & Entertainment supplies all basic digital behavioral segmentation to all our Sport and Entertainment publishers. Get to know more about how we combine data from a variety of options, create super optimized target groups take segmentation to the next level here.
40 million unique user ID’s? We got it. And more. That’s how we turn data into ta-da.
Digitilized Archetypes
Behavioral segmentation with archetypes makes your brand more relevant. We have knowledge and data of about 80% of the Danish population. Therefore, we have a deep understanding of who the Danes really are – as a group and as individuals. Get to know how we apply our archetype system to segmentation and make your campaigns hit the target every time.
Want to know more?
Then get in touch with Steen. He has worked with sponsorships (sports, culture and NGOs), analysis, activation and TV / media rights for +30 years in the Danish, European and global market. If you get hold of a friendly and calm man, you know you’ve gotten hold of the right Steen.